We focus on one thing that we do really well, so we can provide very high value for the money you spend.  Our sales process is primarily via open demo. We also make it easy to try with your own content, via paid demo. That keeps our overall costs down, and we pass on these savings to you.

The higher accuracy of our software also helps keep the price lower. The tagger can speak for itself, without a lot of tweaking by hand, and without complicated explanation from a sales engineer.

 Our competitors who maintain an expensive sales force need to sell you a variety of expensive products to support that sales force.  They need to cover all the time spent selling to people who never buy anything. They need their paying customers to subsidize the wooing of their non-paying prospects.